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TXT45Foreword
Inthesummerof1999,forthesecondconsecutiveyear,PricewaterhouseCoopers
surveyedasubstantialnumberofchiefexecutiveofficersofleadingAsiancorporations
onquestionsofcriticalinterest.The334participatingCEOs(anincreasefrom
282lastyear)leadcompaniesheadquarteredin11countries,includingforthefirst
timeAustralia.Thestudywasdesignedandconductedwiththefullsupportofthe
WorldEconomicForum.Inthisbooklet,wepresentthefindingswithouranalysis
andinterpretation.
Naturally,wewereeagertolearntheviewsofthesebusinessleadersontheeconomic
andfinancialrecoveryoftheregionafterthewidespreadcrisisof1997–98.
Wealsoexploredinconsiderabledepththeirassessmentofwhatpromisestobethe
mostfar-reachingeconomicrevolutionofourtime:thenetworkofcommunication,
marketing,production,anddistributionmechanismsknownbythegenericnameof
E-Business.Wefindtheresultsusefulandinstructive,andwetrustthatyoualso
willfindfoodforthoughthere.
Withintheaggregateresults,theparticipationof95JapaneseCEOsand65
AustralianCEOsloomslarge.Wehaveincludedtheirresponsesinthegeneralsurvey
report,butwealsothoughtitworthwhiletobreakouttheJapaneseand
Australianresponsesinseparate“mini-surveys”attheendofthisbooklet.
Thisumentismeanttobethebeginning,nottheend,ofdialogue.We
hopeitpromptsdiscussionandamplification.Youcanreachmepersonally
atjjs.ceosurvey@us.pwcglobal.com.
JamesJ.Schiro
ChiefExecutiveOfficer
PricewaterhouseCoopers
......
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