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TXT46HarrisburgNewsCoProgram
RegionalSupermarketChainPermanentFloorstandPromotion
TitlesRotateMonthly
DisplaysLocatedwithinotherStoreDepartments
Soldin2-4pocketIncrementsfor4weekDuration
BasedonPublisherOn-SaleDateRatherthanPre-EstablishedCycle
AuthorizationinChain
HowTheseResultsWereAchieved:
ProperLeadTimetoCoordinateIdeawiththePlayers
One-StopShoppingforPublisher,byProviding
MarketingActivitytoTargetedRetailers
DisplayVehicle(PermanentorIn-and-Out)
Pre-PackingEfforts(NoCoordinationNeededatPrinter)
CustomizedSignage
DistributionAllocation
HowTheseResultsWereAchieved(cont)
One-StopShoppingforPublisher
On-timeDeliveryofProduct
MerchandisingEffortsatthePointofSale
PlacementFeestoRetailers
ReorderActivity
ProvideBefore/AfterSalesResultstoPublisherandtoRetailer!!
EnhancedCommunicationBetweenallParties
ProposeIdeatoPublisherforCommitment
UpdatePublisherEveryStepofWayonRetailersAuthorized
PromoteatHNCMerchandiserMeetings
Promote/UpdateviaHNCMerchandiserConferenceCalls
PromoteviaHNCNewsletter
UpdateParticipatingRetailersonSales
WhatWasLearned
TheRealChallengeStartsAftertheSell-In
TooMuchCommunicationisNotEnough
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让杂志与众不同—店铺促销方案》不错，可以推荐给好友哦。
